Ladies, brace yourselves. Just Fab Inc. and Kate Hudson have teamed up to create a new lifestyle athletic wear brand, Fabletics, for today’s active women!
With JustFab Inc. being the worldwide leading fashion subscription company, this new line of lifestyle athletic wear apparel and accessories is sure to please.
Fabletics features designs inspired by Kate Hudson’s personal wardrobe and active lifestyle. The designs blend fashion and functionality with premium fabrics and high quality construction at affordable prices for all women. Now that’s what we like to hear!
“The most exciting part about co-founding this line is creating looks and pieces for every woman and every body type; things women can feel good in all day,” said Hudson, co-founder of Fabletics.
With the apparel being priced under $100, Fabletics features workout essentials such as sports bras, shorts, leggings, and tanks. The brand focuses on easy-to-wear pieces that are ideal for layering such as cozy jackets and hoodies, buttery soft tees and long-sleeved tops, stylish cardigan wraps, and accessories such as scarves so women can look good and feel great.
Fabletics also changes the way we’re all going to shop for fitness-ware because it offers personalized outfit recommendations based on our style and workout preferences. We’re all for brands making our shopping experience easier.
We know where we’ll be heading for our fitness gear from now on!